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While AI is top-of-mind for marketers, there is still lots of speculation – and sometimes misunderstanding – about how to apply it in a way that’s truly meaningful.

As marketers begin to adopt AI-driven strategies, it’s important to consider both the risks and the rewards to ensure they’re making the right decisions.

Take a close look at how AI plays a role in marketing strategy today, from developments in digital marketing, to advances in programmatic and natural language processing, and the impact of AI on ABM.

GUIDE

How to Become an Agile Agency

Tips, tricks, and best practices for implementing the Agile methodology at your agency

Agile methodology stands out as a successful approach to managing agency work that focuses on improving speed, productivity, adaptability, and responsiveness both internally and externally.

You may think there is simply no way you could transition to Agile in your agency because your teams, stakeholders, and clients function with a traditional approach to work management.  But we're here to help you do just that.

In this guide you'll learn:

  • How agile can solve your worst problems at work
  • Six easy steps to prepare fo ra transition to Agile
  • Definitions of Agile terminology tailored for agencies
  • How an Agile team can still work seamlessly with non-Agile teams
  • How to select the right tool to manage your new Agile work

Get the guide today!

The Promises and Perils of Modern AI

The Promises and Perils of Modern AI

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

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