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GDPR (The General Data Protection Regulation) goes into effect across the European Union on May 25, 2018. If your marketing and eCommerce operations reach a European audience, strict compliance with GDPR is mandatory. The penalty for failing to comply can be a fine up to 4 percent of your global annual revenue (or up to €20 million)! 

The Definitive Guide to GDPR

In short, if you process data about individuals in the context of selling goods or services to European citizens in any EU country, then you will need to comply with GDPR.

But what exactly does GDPR require, and how must you comply?

In this eBook, we'll explore:

  • What GDPR means for marketers
  • What GDPR means for consumers
  • How marketers can prepare for compliance
  • How brands are preparing for GDPR
  • More in-depth analysis on the implications of GDPR

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GDPR (The General Data Protection Regulation) goes into effect across the European Union on May 25, 2018. If your marketing and eCommerce operations reach a European audience, strict compliance with GDPR is mandatory. The penalty for failing to comply can be a fine up to 4 percent of your global annual revenue (or up to €20 million)! 

  • What GDPR means for marketers
  • What GDPR mean for consumers
  • How Marketers can prepare for compliance
  • How brands are preparing for GDPR
  • More in-depth analysis on the implications of GDPR
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