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DATA INSIDE OUT

Google Algorithms Exposed:

There are more opportunities than ever to use data to drive not only marketing in sales, but everything from inventory and the supply chain to customer service and support.

How businesses can use data right, from inside the enterprise to audience-facing use cases

Get fresh perspectives on how businesses can use data correctly, and explore the new discipline of product analytics, emerging social data trends, and evolving uses of predictive analytics.

But too many brands have separated data silos and use unintegrated data-sets — making it harder to reach full potential.

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