Wondering how Gmail’s new Tabs feature has impacted marketing emails?
Are they out-of-sight, out-of-mind as pundits predicted?
In its first week, research has shown Tabs had the opposite effect on many Gmail users, who actually read more of their marketing email.
Download Gmail Tabs Don’t Stop Shoppers: So Far So good for Email Marketers to learn about the early impact and implications of this shift in the consumer email experience.
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