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Grande Guide to Social CRM
Your customers are online and wired in the personal lives, exposed every day to the most innovative and creative media at the touch of a button. They impatiently expect the same of you in their business dealings: instant answers to instant questions.
Your CRM system should be able to respond to the pervasive info hunt. This guide can show you how.
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Notice the middle word in Customer Relationship Management (CRM)?
That’s no longer simply the interactions between the sales rep and a buyer.