Just a few short years ago, customer engagement meant attracting customers with the promise of great deals and moving them as quickly as possible to checkout. Now, with almost endless product choices, media channels, and new shopping experiences vying for customers’ attention, customer engagement is about cutting through the noise and creating emotional connections that drive word-of-mouth advertising and future sales.

eBook: The Rules (and Tools) for Successful Customer Engagement

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The Rules (and Tools) for Successful Customer Engagement

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