Creating and delivering video to your audience – when they want, where they want, on the device they want – can be daunting. Online Video For Dummies® Limelight Networks Special Edition can help. It explains everything from how videos help you tell better stories to the ins-and-outs of publishing, managing, and monetizing your video library.
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This book has something for everyone—business folks responsible for converting leads, marketers responsible for getting leads, technical folks responsible for everything else! You learn how to:
Overcome the challenges and pitfalls with online video
Maximize the video workflow
Effectively deliver video to mobile devices
Leverage the digital tools you need to tell stories, including an Online Video Platform
Uncover the metrics and data that matter most