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The idea of omnichannel remains simple at its core: a seamless, continuous, one-to-one, personalized shopping journey.  But as more sophisticated tech tools have evolved, so have customers' expectations for brands — and so have the sophistication and effectiveness of marketers' omnichannel strategies.

In this free guide, you'll learn how:

  • Making sure your strategy is set can future-proof your marketing campaigns

  • A seamless marketing experience can be achieved by assessing all aspects of the chain to ensure there are no weak links

  • Expenditure challenges for each channel can help get your budget in order

Download this timely guide now to discover how many working parts are involved and how much forethought and planning go into omnichannel campaigns.

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From Audit to Implementation

Marketing Tech:

How do you ensure that the marketing cloud platform you're considering is the right solution for your business?

A marketing cloud is a major investment, and selecting the most effective solution for your business takes planning and focus.  This free eBook cuts through the noise and confusion of the buying journey, charting a 10-step path to implementation, including:

  • Conducting a technology and skills audit

  • Building a transformation plan

  • Managing implementation, training, and change

Download this informative overview to determine the right marketing cloud technology for your current and long-term marketing needs.

Get the right marketing cloud tools for your current and long-term marketing needs

2016

ESSENTIAL GUIDE

OMNICHANNEL MARKETING

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