In 2016, the estimated cost of bad data to U.S. companies was $3.1 trillion, according to IBM. 

There are great solutions on the market now that can help brands leverage huge quantities of consumer data to create ever-more-granular audience segments along with ever-increasing personalized messaging. 

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Is Poor Data Quality Derailing Your Campaign's Results?

But what’s the benefit of all that if your data is BAD?

To gain insight on actions that can help make sure data helps your campaigns succeed, we asked 9 experienced marketing pros the following question: 

What steps should marketers take to be sure that first-party data is not only reliable, non-duplicative, and up-to-date, but that all of the probabilistic data needed to enrich it is as well? 

Download this eBook to tune into their uniqe and informative answers. 

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