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LEAD FOLLOW-UP SHOULDN'T BE A HOBBY.

If you lack a comprehensive lead-conversion
strategy, you're leaving money on the table.

Lead management today isn’t just about driving leads; it’s about driving revenue. So, marketers need a comprehensive lead nurturing and follow-up strategy to ensure that all qualified leads make their way through the pipeline to conversion.

With the right strategy in place, marketers can transform lead follow-up to a finely honed machine that lets no lead go cold. You’ll learn the seven elements of an effective lead follow-up strategy:

  1. Encourage collaboration between sales and marketing
  2. Map the buyer’s journey
  3. Automate follow-up processes with innovative technology
  4. Tie integrated media buying to the sales process
  5. Ensure a timely response to buyer interest
  6. Create and deliver compelling content
  7. Appeal to the right decision-maker
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