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This compilation of recent Direct Marketing News content addresses the increasing viability of content marketing, what marketers should avoid and embrace in their content marketing strategies, and how marketers can continue to expand on the idea of bringing value to customers’ lives through not only products and services, but through marketing, as well.

One Tough Question

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Focusing on the future by analyzing consumers' predicted spending, along with their historical lifetime value

Assuring accurate CLV to allow marketers to assign a reasonable customer acquisition cost (CAC)
How active engagement and positive word of mouth can often contribute more to a business than a sale
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Customer lifetime value (CLV) should be a simple calculation.  But often it's not so easy.  The challenge for some marketers is determining what aspects of CLV to focus on; for example; current versus expected future value, revenue versus profitability, dollar value versus subjective value such as influence.

Among the topics explored in this free eBook are:

The Value of Customer Lifetime Value

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Customer lifetime value (CLV) should be a simple calculation.  But often it's not so easy.  The challenge for some marketers is determining what aspects of CLV to focus on; for example; current versus expected future value, revenue versus profitability, dollar value versus subjective value such as influence.

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