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Content Marketing

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This compilation of recent Direct Marketing News content addresses the increasing viability of content marketing, what marketers should avoid and embrace in their content marketing strategies, and how marketers can continue to expand on the idea of bringing value to customers’ lives through not only products and services, but through marketing, as well.

Improving the dynamic between content marketers and their creative teams

Using vivid storytelling on social media to engage audiences
Harnessing global content marketing do's and avoiding the don'ts
Eighty percent of B2B and 81% of B2C marketers surveyed have a content marketing strategy, according to the Content Marketing Institute (CMI).  Despite so many marketers taking a strategic approach to their content marketing, not all are content with their content.  Fortunately, this free eBook explores such topics as:

It's time for marketers to stop churning out content for content's sake and start optimizing their efforts.

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