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Tie Surprise And Delight Moments To Loyalty Strategies

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The concept of ‘surprise and delight’ has increasingly grown among brands. Recognition from a positive and unexpected experience often generates an emotional connection and goodwill toward a brand, which ultimately translates to loyalty. This whitepaper highlights the growing importance of surprise and delight activities as part of a larger multichannel strategy, as well as tips brands should consider before adding them to their marketing routine.

In this whitepaper, you will learn:

How surprise and delight moments can augment your brand

What audiences to target with surprise and delight gifts

Which key business objectives you can solve by implementing surprise and delight activities

Why surprise gifts should be special and relevant

And much more…

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