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There's good reason account-based marketing is top of mind for many marketers: 84% of B2B marketers say that ABM delivers a higher ROI than any other approach, reports the Information Technology Services Marketing Association.

Instead of looking to attract hundreds of leads to the sales funnel, ABM promotes a more-targeted approach for B2B firms, aiming to leverage accounts that are likelier to provide revenue and/or that are strategically important.

Download this free, information-packed eBook to learn:

  • Why ABM delivers such stunning results

  • ABM best-use scenarios

  • The challenges of ABM

  • Tools you'll need to build a scalable ABM system

  • Pitfalls to avoid

B2B marketers find that targeting to key accounts and "flipping the funnel" drive double-digit ROI

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This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.

The Power Behind Account-Based Marketing

The Power Behind Account-Based Marketing

There's good reason account-based marketing is top of mind for many marketers: 84% of B2B marketers say that ABM delivers a higher ROI than any other approach, reports the Information Technology Services Marketing Association.

Instead of looking to attract hundreds of leads to the sales funnel, ABM promotes a more-targeted approach for B2B firms, aiming to leverage accounts that are likelier to provide revenue and/or that are strategically important.

Download this free, information-packed eBook to learn:

  • Why ABM delivers such stunning results

  • ABM best-use scenarios

  • The challenges of ABM

  • Tools you'll need to build a scalable ABM system

  • Pitfalls to avoid

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