By submitting this form you agree our media partner(s) may contact you in a manner as described in our Privacy Policy and Terms & Conditions.

DOWNLOAD NOW

Download the ebook

According to the Interactive Advertising Bureau, 85% of advertisers currently use programmatic ad buying strategies, projected to climb to 91% within the next couple of years. IDC also reports its use is expanding—expecting the programmatic ad spend to grow 77% this year.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's 
Privacy Policy and Terms & Conditions.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.

Marketers embrace the data-driven approach as a smart and efficient way to buy media

 

It’s no secret why marketers are drawn to the data-driven marketing approach: Programmatic is purported to offer a smarter, more efficient method to buy media, across search, display, and social networks. Because it relies on automation, it takes a lot of the headache out of the ad buy.

 

In this eBook, we break through the “techno babble and jargon” with insightful articles that provide jargon-free explanations of what programmatic is, why it works, and how you can make best use of its attributes.

 

Fix the following errors:
Hide