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Segmentation and targeting are the powerhouse duo at the heart of today's data-driven marketing programs for one simple reason: When implemented correctly,  they're a force to be reckoned with.

To reach the end goal of increasing marketing efficiency and generating lead-gen success, start with asking — and answering — the right questions:

  • Should you use data on customers' behaviors, demographics, or passion points — or all three?

  • Should you target using email or addressable TV?

  • Why is account-based marketing creating so much buzz?

  • How can fostering collaboration help you gain customer insights and impact?

​Whether you're a direct marketer neophyte or veteran, this discerning collection of Direct Marketing News coverage delivers the proven strategies to help answer those questions and ensure knockout segmentation and targeting performance.

Download this free, enlightening eBook today.

Segmentation and Targeting Pack a One-Two Punch

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Privacy Policy and Terms & Conditions.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.

Marketers can deliver a knockout performance using this powerhouse duo, but need the right methodology and metrics to reach customers effectively.  Here are proven strategies to help ensure stunning results.

Segmentation And Targeting Pack A One-Two Punch

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