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Predictive analytics gives marketers a view to the possible. Demographics provide a basic understanding of customers. Behavior data suggests customer intent. But what marketer really need to know, with certainty, is how to change or drive customer behavior. And, for that, not just any data will do.

You will learn why:

  • Unstructured data is not only richer, but also more readily available
  • Marketers are allocating more of their digital advertising budgets to target smartphones
  • Using traditional analytics to understand “what happened” with a campaign is no longer enough for modern marketers

Is one type of data best suited to initiate customer action, or do marketers have multiple options to choose from? In this free eBook, thirteen marketing insiders divulge which data they assert can spur customers to action, and explain why.

The Right Data Can Drive
Customer Action

How marketers can use data to spur customers to buy, advocate, share, and engage.

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This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's 
Privacy Policy and Terms & Conditions.

This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.

One Tough Question: Data/Analytics 2016

The Right Data Can Drive Customer Action

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