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Marketers today are in the midst of cataclysmic shift in their business brought on by the increasing influence of consumers using social media. Although cautionary tales still abound of how marketers should engage with consumers there, the effectiveness of social media marketing continues to increases.

Among the topics covered in the free eBook are:

  • Whether Twitter Has a Future as a Marketing Medium
  • What’s Wrong With Social CRM, and How to Make it Right
  • The Essential Element to Selling on Social Media

We’ve compiled an assortment of recent Direct Marketing News content that explores such essential topics as selling on social, discusses the potential of several platforms, and show how GE, Swarovski, and Auntie Anne’s are using social to build customer engagement and share of voice.

On Social Networks, Customers Are Marketers

Brands using social media marketing appropriately to engage their advocates find that they have an army of enthusiasts who will market for them.

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This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's 
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This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.

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