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Measurable, tightly controlled, and producing results, direct mail proves its relevancy in a world gone digital

Contrary to popular belief, direct mail is alive and kicking. And kicking some more.

Direct mail is a tightly controlled message, delivered right into the hands of a target market. It isn’t competing with website links or pop-up ads. Ninety percent of every email or SMS you receive pretty much looks the same; not so with direct mail. Today’s crop of digital printers allows customized pieces to be produced in a myriad of shapes and sizes, made relevant to the individual with variable images and text.

Direct mail is also highly measurable, touted as a driver to activate other parts of the marketing campaign, such as email.

In this eBook, we explore how direct mail is being used to great effect by modern marketers willing to look outside the box – or perhaps by using that box.

 

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