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This eBook discusses the current state of customer segmentation in direct marketing and why marketers are thinking differently about segmentation than they have in the past.

This free eBook will delve into such concerns as:

  • How inaccurate and outdated data can wreak havoc on a segment’s applicability
  • Common mistakes marketers make in determining the optimal size of a segment
  • Using the right criteria for dividing customers into meaningful groups

Download this eBook today to get information that will help ensure that you have the right segmentation strategy, as well as help overcome any obstacles you might encounter.

Avoiding Segmentation Snafus

Marketers may think they have the right segmentation strategy. But do they? Here’s how to ensure that customer segments are real world, not contrived

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