Download the ebook
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
More than 80% of marketers believe that well-organized, high-quality content is essential to developing a brand, according to the Forbes CMO Practice. One reason, says 78% of respondents: Content marketing improves sales effectiveness.
Among the topics explored in this free eBook are:
This compilation eBook contains a bevy of Direct Marketing News content that reflects the triumphs and challenges of contemporary content marketing, as well as how to adapt those winning strategies for your marketing organization and overcome the difficulties that come with this burgeoning customer engagement practice.
Content Marketing Triumphs and Challenges
It's the best of times and the worst of times in content marketing. Here's how to ensure that your content marketing strategy produces positive results.