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Mobile Customer Experience Can't Be Ignored

Download The Mobile Customer Experience Ebook Now

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Download the eBook today for a bevy of recent Direct Marketing News content on mastering mobile marketing.

Mobile strategies that ASICS, Urban Decay, and others use to engage consumers

This eBook will explore:

How best to weave mobile into the omnichannel marketing mix

The impact mobile purchasing will have on the upcoming holiday season

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Marketers must think of mobile not as one optional element of their cross-channel strategy, but as a central component of digital success. Consider: Research from eMarketer found that, by the end of 2016, 25% of all Internet retail sales will take place on a mobile device. And 66% of all email is now opened on a mobile device, according to Movable Ink.

Customers are dialing up their use of mobile; marketers must respond in kind

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