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Marketing Technology Changes

Download The Marketing Technology Changes Everything Ebook now

Sponsored by

This free eBook will offer the following timely articles:

  • What the Dickens to Do About Marketing Tech: It’s the best of times and the worst of times for marketers with unlimited possibilities and limited resources
  • Technology-Driven, Must-Have Marketing Skills: The proliferation of marketing technology is changing how marketers work and the skills they need to succeed
  • The Marketer and Her Sous Chef: Cuisinart’s director of marketing communications may drive strategy, but it’s her collaboration with the CIO that allows the brand to cook up true innovation
  • Buyer Beware: Marketers may not be asking the right questions to select the optimal marketing technology and then maximize it
  • PLUS: A sneak peek into a detailed report on marketing clouds

Download now to get insight culled from Direct Marketing News’ year-end issue, which examines the trends and challenges for 2016.

Sponsored by


2016 will be a seminal year for marketers who are adjusting budgets and processes, staffing and strategy, and more as they aim to exploit technology

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