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Download The Segmentation and Targeting Ebook now

Sponsored by

Getting closer to customers requires one thing: data. Of course, just amassing customer data isn’t enough; using it to take such actions as segmenting customers and targeting them based on factors such as behaviors, context, and interests is where the marketing magic happens.

This eBook will examine how:

Companies as varied as Xanterra Parks & Resort, INDYCAR, and Johnston & Murphy are using segmentation strategies to get closer to customers and inspire them to act

Marketers can link data to get a holistic view of customers that can best inform their segmentation and targeting strategies.

Brands can uncover actionable customer segments most likely to respond to specific communications and offers.

Marketing That’s Right on Target

Here's how eight brands are successfully using segmentation and targeting to get closer to customer—and drive more response as a result.

Sponsored by:

Marketing That’s Right on Target

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