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Take a look at our programmatic predictions—and what they mean for marketers in 2015—here!


What To Expect From Programmatic In 2015

  • Use programmatic to reach highly target audiences across a broad range of outlets—without breaking the bank
  • Navigate the complex terrain of programmatic
  • Make cross-devise targeting a reality

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The efficiency is attractive despite the challenges.  Winterberry Group predicts that display advertising in general will increase more than 21% in 2015; marketers may be planning to increase programmatic spending, as well. So, it’s important to stay abreast of how this method could transform in 2015?

Five steps marketers can take to shake loose from old thinking about segments and adopt new thinking of marketing in context to individual customers. 

Inside, you’ll discover how to:

In this eBook 10 industry leaders share their forecast for what marketers can expect from programmatic this year.

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