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Learn from these marketing pros how you, too, can prove a return on marketing investments. Tap into the minds of marketing experts here!

One Tough Question: Marketing ROI

The latest advice from 13 industry leaders

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The constant battle to prove marketing ROI getting you down?

This free eBook will reveal how you can link their marketing effort to sales, to get to the root of where your return on investment occurs.

How to connect a campaign or initiative directly to a specific customer interaction

What metrics to track to make proper attribution a reality

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Customers traverse myriad channels in the journey to a purchase. This makes cross-channel attribution extremely difficult—but not impossible. So, how can you allocate the purchase accurately?

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