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Marketing Technology

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Marketers are spoiled for choice when it comes to tech tools that aim to give them an edge

Despite the challenges that this state of technological flux presents, marketers are adapting. Here, we’ve collected a series of recent Direct Marketing News content that specifically focuses on the ways marketers have, and can, continue to thrive in the turbulent marketing-tech space.

The budgetary obstacles holding back marketers from investing in new technology

Among the challenges and solutions explored in this free eBook are:

The struggles CMOs face to keep paces with the increased demands of consumers and technology

The difficulty of implementing new solutions and internal resistance as challenges to marketing-tech adoption

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Marketing technology is a massive force in the shift in marketing workflow. For many companies it’s been a key enabler as they transition campaigns and other marketing initiatives to be more contextual, digital, personal, and targeted.

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