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Baking Digital Into the Marketing Mix

Download the Bring Dark Social Into the Light eBook now

Marketers confounded by offline social shares can track engagement in other ways. Here's how.

There was a time when having a solid digital strategy meant batch-and-blast emails and a barebones website. Today many businesses sink or swim on the strength of their digital execution, continuously evolving to meet consumers’ mandate for responsive and relevant interactions. 

Read on for ways to address some of the high-level strategy issues many of today’s digital marketers face, as well as examples of brands with digital practices worthy of emulation.

This free eBook explores how:

Companies as diverse as Belvedere Vodka and Kellogg’s are baking digital strategies into their marketing mix in ever-more creative ways

Marketers can overcome obstacles as they innovate their digital marketing strategies to keep pace with consumers and market demands

Brands that are "digital humanists" will get farther with customers than those who are "digital machinists"

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