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Plus, you’ll read how organizations like NFL’s Buffalo Bills, GameStop, Verizon, and Western Union are kick-starting their customer loyalty plans.

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Customer Loyalty

Mining your organization’s customer data to customize communications

These loyalty tips will help you win your customers’ hearts by:

Your mobile-friendly points program may not be enough to retain the loyalty of today’s fickle customers.

With this eBook, you’ll learn how to create loyalty initiative that keeps customers engaged and enamored.        

Understanding your customers’ unique attributes and behaviors

Turning that data into knowledge to meet—or exceed—your customer’s expectations

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