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2015 Segmentation eBook

Today marketers need to think differently. It’s well known that customers’ expectations are high; they now crave personalized experiences. The marketers who deliver on that—who provide contextually relevant communications, offers and experiences—are the ones whose brands will come out ahead.

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Five steps marketers can take to shake loose from old thinking about segments and adopt new thinking of marketing in context to individual customers. 

Five steps marketers can take to shake loose from old thinking about segments and adopt new thinking of marketing in context to individual customers. 

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