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The ability to pinpoint the most important customer data

An understanding of why certain data points are essential in specific scenarios

Advice from marketing leaders who focus on analytics

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Inside, you will gain:

Get the insight you need here!

Understanding your customers is essential—and the first step is to know which data to focus on.

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One Tough Question: Analytics eBook

The Direct Marketing News 2014
40 Under 40 Awards

You have reams of customer data
– now what?

This eBook reveals which type of customer data is most important. Plus, marketing experts share their advice on what customer data to focus on and why.

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